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Windows RT:一款政治正确的失败产品

2015-04-24 16:39:44 来源:创事记

南京证券DUIYUDISANFANGOEMCHANGSHANGERYAN,TUICHUDUOHEYICHANPINHENDUOSHIHOUSHIYIGE“ZHENGZHI”SHANGZHENGQUEDEJUECE。BUGUANSHIWEIRUANZAIWindowsCAOZUOXITONGSHANGZHENDUICHUKONGCAOZUOSUOZUOCHUDEZHICHI,HAISHIZHUOMIANDIANNAOHAOWUQISEDEZAOGAODEXIAOSHOUYEJI(ZHIMINGSHICHANGYANJIUJIGOUIDCZUIXINDEBAOGAOXIANSHI,2015NIANQUANQIUPCCHUHUOLIANGXIAHUAJIANGDA4.9%),DOUPOSHIOEMCHANGSHANGTUICHUZHICHICHUKONGBIANXINGDEDUOHEYICHANPINLAIXIYINXIAOFEIZHEDEZHUYILI。DUOHEYICHANPINDEDANSHENGSIHUSHISHICHANGYUCHANGSHANGGONGTONGZUOYONGXIADEZIRANCHANWU,DANWOMENHENSHAOFANSIZHEISHIFOUSHIYIGELIXIANGDECHANPINXINGTAI。

不推出多合一产品的话,我们还能推出什么产品呢?

CONGMOUZHONGYIYISHANGJIANG,CHANGSHANGDUIYUDUOHEYICHANPINDEZHUIQIUWANGWANGLAIZIYUYIZHONG“LISUODANGRAN”DEZIXINHUOZHESHUOWUNAI——MIANDUIYIZHINENGSHOUJI、PINGBANDIANNAOWEIDAIBIAODEYIDONGCHANPINDAJUZAIYUANBENSHUYUZIJIDESHICHANGSHANGGONGCHENGLVEDI,CHUANTONGPCCHANGSHANGBUDEBUXUANZEXIANGYIDONGSHEBEIKAOLONG,KAISHIZHICHICHUPINGYUBIANXING。CONGGAINIANSHANGKAN,“DUOHEYI”SHIYIGEFUHEJUEDADUOSHUDONGXIFANGXIAOFEIZHEWENHUASHENMEIXUQIUDEGAINIAN,ZAIDONGXIFANGWENMINGZHONGDOUCENGYOU“HEERWEIYI”HUOZHE“SANWEIYITI”ZHEIYANGLEISIDEBIAOSHU,XIAOFEIZHEJIESHOUQILAIBINGBUKUNNAN;CONGCHANPINDEJIAODUKAOLV,DUOHEYICHANPINYEXIANDEBIPUTONGBIJIBENCHANPINYONGYOUGENGGAODEFUJIAZHI,BINGQIEBIAOXIANCHUYIZHONGJISHUSHANGKEXINGDEHELIXING。RANER,LINGRENYIHANDESHI,CHULEWEIRUANDESurfaceYULIANXIANGDEYogaXILIEBIJIBENYIWAI,MEIYOUNAJIACHANGSHANGNENGGOUJIANGDUOHEYIBIJIBENDECHANPINXIANCHUDAOSANDAIYISHANG。

多合一产品的兴起,很大程度上是因为微软缺乏拒绝触控操作的勇气。

我认为,强大的公司除了有引领潮流的能力外,还应该要有拒绝潮流的勇气。触控操作对于桌面系统而言,其所能带来的便利与为了实现它所需付出的努力是不成正比的,远不如将时间与精力花在桌面系统本身的提升上。在微软尚未推出支持触摸操作的WindowsRT或者Windows8系统的时代,我们就曾经见过PC厂商推出的、支持触屏与笔触操作、搭配着WindowsXP或者Windows7系统的工业(例如松下、戴尔推出的工业用三防Windows平板)或者商业平板电脑(例如汉王的TOUCHPAD系列)。然而,这些与iPad同期推出,甚至早于iPad的平板电脑产品并没有受到主流消费市场的青睐,

微软发布Windows8系统的主要目的,就是为了借助其在桌面领域的领导地位来刺激开发者为磁贴界面开发应用,而非倒过来,让WindowsRT系统来为桌面版本的Windows输血。

WEILEWANHUIZIJIZAIYIDONGCAOZUOXITONGLINGYUDETUISHI,WEIRUANYU2012NIANFABULEKANCHENGBEIJUDEWindowsRTCAOZUOXITONG。ZHUDACITIECHUKONGJIEMIANDEWindowsRTXITONGZAIBEIOEMCHANGSHANGPAOQIHOU,ZAIZUIJINYOUCANZAOZIJIQINSHENGFUMUDELIQI(BEISurface3QIYONG),MINGTUBUKEWEIBUDUOCHUAN。XUDUORENRENWEIWindowsRTDESHIBAISHIYANDUIYUWEIRUANERYANWEICHANGBUSHIYIJIANHAOSHI,ZHISHAOWEIWEIRUANLIUXIALESHULIANGZHONGDUOQIESHIYICHUPINGCAOZUODECITIEYINGYONG,WEIQUANCHICUNDEWindowsTUOZHANLEGONGNENG,YEWEIDUOHEYISHEBEIDEFAZHANDIANDINGLEJICHU。DANWENTIZAIYU,ZHEIGEJIEGUOWUYISHIYUWEIRUANZUICHUDEMUDEBEIDAOERCHIDE,JUEDADUOSHUFENXIZHERENWEI

SHISHISHANG,WEIRUANSHITUCHUANGZAOYIKUANQUANXINDECHUKONGWindowsXITONGDESILUZAIDANGSHIBINGBUSUANCUOWU。JINGGUOMANZHANGDEDIEDAIFAZHAN,WindowsZHUOMIANXITONGSHANGCHONGCHIZHEJIAOHUJIEMIANJIONGYI、CAOZUOLUOJIHUNLUANDEZHUOMIANCHENGXU,XIANGRANGTAMENWANMEIDIZHICHITONGYIDECHUKONGCAOZUOJIHUBUKENENG,ERQIEZAI2010NIAN,ARMZAIPINGBANDIANNAOLINGYUDEBAZHUDIWEIWURENNENGGOUTIAOZHAN,WEIRUANTUICHUJIYUARMZHILINGJIDERTXITONGYESHILISUODANGRANDE。RANER,BEIJUDESHI,ZHEIKUANCAOZUOXITONGZUIZHONGZAIYUANZHUO、iOSDEJINGZHENGZHONGLUOBAILE,BINGQIEBEIBAOKUOWEIRUANZAINEIDEJIHUSUOYOUCHANGSHANGPAOQI,WEIYILIUCUNXIALAIDEJIUSHISHUSHIWANGEJIANRONGWindows8/Windows10DECITIEYINGYONG。

这些磁贴应用最终成了微软不得不保留的又一笔尴尬的遗产

南京证券,ZHEIJIANZHISHIYIGEFENGCI。ZAIQUNIANWindows10XITONGFABUHUIQIANXI,XUDUOXIAOFEIZHECENGJINGZAIWEIRUANDEWANGZHANSHANGQINGYUAN,XIWANGJIANDAOKAISHIANNIUDEDEHUIGUI,BINGQIEJIANGCITIEJIEMIANCONGWindowsXITONGZHONGSHANCHU,HUOZHERANGYONGHUZIJIXUANZESHIFOUANZHUANGTA。SUIRAN,WEIRUANBUFENSHIXIANLEYONGHUDEYAOQIU,DANCITIEJIEMIANZUIZHONGBEIBAOLIUZAILEWindows10XITONGZHISHANG,NADELAJIANGZHIZHONGXINDINGYIWEIWindowsXITONGDETONGYONGYINGYONGLAIQIANGHUATADEDIWEI,BINGQIESHITUTONGGUOZHUOMIANMOSHILAIDANHUACITIEYINGYONGYUZHUOMIANYINGYONGJIANDEGELIEGAN。

不管屏幕触控、笔触乃至3D手势操作在技术上多么先进,或者体验上多么具有未来感,都掩盖不了这样一个事实,那就是键盘与鼠标、触控板甚至是小红点的组合在操作的舒适度与执行的效率上都要远远地超过它们。

PAOKAIXITONGCENGMIANSHANGDEWENTI,DUOHEYICHANPINHAIMIANLINZHESHIYONGXINGSHANGDEGANGA。CIWAI,ZAIMUQIANDEJISHUTIAOJIANXIA,DUOHEYICHANPINSUIRANJIAOCHUANTONGBIJIBENGENGWEIQINGBO,DANZAIHETASUOSHITUQUDAIDEBIANXIEYIDONGSHEBEIDEDUIBIZHONGQUEWANGWANGBINGBUJUBEIBIANXIESHANGDEYOUSHI。JIBIANCONGJIEYUETILIDEJIAODULAIKAN,DUOHEYICHANPINYEBINGBUJINGJI。SHISHISHANG,JUEDADUOSHUYONGHUYEMEIYOUJIANGZIJISUOYOUDEBIANXIESHEBEITONGSHIDAICHUJIAMENDEXIANGFA,DUOHEYISHEBEISUOSHITUMANZUDEBUGUOSHIYIGEJIQIXIAOZHONGXUQIU。

ZUIHOU,DUOHEYISHEBEIDEZHENZHENGDEBEIJUZHICHUZAIYU,TADECUNZAISHISHISHANGSHIJIANLIZAIYONGHUDE“DIERTAI”BIJIBENZHEIGEDINGWEIZHISHANGDE。YIKUANBEISHEJIYONGLAIQUDAIQITASHEBEIDECHANPIN,HENDUOSHIHOUQUELIANZIJIDEBENZHIGONGZUODOUWUFASHUNLIWANCHENG,ZHEIBUDEBUSHUOSHIYIGEFENGCI。

编辑:翟存鸣

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